Posts and photos
Posts and photos go out on a schedule, written in the business’s own tone. Nothing is published to a profile until the business has connected it.
Signal Local, by Signal Marketing
Your Google Business Profile,
looked after.
Signal Local is the software Signal Marketing uses to run its clients’ Google Business Profiles. It schedules posts and photos, replies to reviews, checks where each business ranks on Google Maps and turns it into a plain monthly report.
Signal Local is for Signal Marketing’s team and clients. There’s nothing to sign up for here.
What it does
Everything a local business’s Google profile needs, done every week.
Review replies
New Google reviews get a reply that follows each business’s own rules. Reviews about money or legal matters, and any star rating the business wants checked, wait for a person to approve the reply.
Map rankings
We check where the business shows up on Google Maps from a grid of points around it, search by search, so everyone can see what’s improving.
Monthly reports
Calls, direction requests and website clicks from Google, plus rankings and reviews, in one plain report the owner can open from a private link.
Connecting a profile
The business stays the owner. We’re added as a manager.
When a business works with Signal Marketing, we send the owner a link. It takes about a minute, and they can remove us at any time.
- 01
They open the link
The link comes from Signal Marketing by email, WhatsApp or text.
- 02
They sign in with Google
Google asks them to allow Signal Local to manage their Business Profile, then they pick the business we look after.
- 03
We’re added as a manager
Signal Marketing becomes a manager on that profile only. They keep ownership, and their Google sign-in isn’t stored.
Google data
How Signal Local uses Google user data.
Signal Local connects to Google through the Google Business Profile APIs. It asks for one Google permission, to manage Business Profiles (business.manage), plus the name and email address of the person signing in, so we know who connected.
What we use it for
- Publishing the posts and photos agreed with the business
- Reading new reviews and posting replies to them
- Reading profile details, such as name, address, categories and hours, to keep them accurate
- Reading performance figures, such as calls, direction requests and website clicks, for the monthly report
- Adding Signal Marketing as a manager when the owner asks us to
What we don’t do
- We don’t sell Google user data or use it for advertising
- We don’t share it, except with the business it belongs to
- We don’t keep a business’s Google sign-in after they connect
- We only use it to run the service the business has asked us for
Help writing replies and posts
To help write review replies and posts, the review text and business details involved are sent to our AI provider, Anthropic. They’re used only to produce that text, under terms that don’t allow them to be used for training AI models.
Removing access
A business can remove Signal Marketing as a manager in its Business Profile settings, or remove Signal Local’s access at myaccount.google.com/permissions. To have its data deleted, email team@signal.marketing.
Signal Local’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.